10 Jan

Head Marketing Asia Jobs Vacancy in Kantar Worldpanel 台北市

Position
Head Marketing Asia
Company
Kantar Worldpanel
Location
台北市 TPE
Opening
10 Jan, 2018 10 days ago

Kantar Worldpanel 台北市 urgently required following position for Head Marketing Asia. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Head Marketing Asia Jobs Vacancy in Kantar Worldpanel 台北市 Jobs Details:

Kantar Worldpanel

We help our clients turn purchase behaviour into competitive advantage as we measure, explain and advise across a host of services and capabilities.

Head of Marketing, Asia

Taipei, Taiwan

Reporting to the Asia CEO of Kantar Worldpanel, the Head of Marketing will be responsible for marketing and communicating initiatives in the region to support the growth of Kantar Worldpanel in Asia and in strengthening the brand positioning. The successful candidate will lead the marketing community in the region and ensure alignment with global objectives and actions.

As a key enabler in the success of our business, the role needs to create strong mindshare and preference for Kantar Worldpanel by building scalable, results-oriented marketing programmes that resonate with our target audience.

Global experts in shopper behaviour, we help brands, retailers and government organisations to make the right decisions. At Kantar Worldpanel, we turn purchase behaviour into competitive advantages through continuous monitoring, advanced analytics and delivering tailored solutions.

Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

Key Outcomes:

  • You will partner with the CEO and senior leaders to initiate and drive communication strategically both internally and externally.
  • Collaborate with Kantar Worldpanel regional board, in identifying and prioritizing needs with a view to developing a marketing strategy and plan to support our regional vision, mission and strategy.
  • Build our position as industry thought leader utilising PR opportunities and value- added presentations.
  • Develop an effective suite of marketing materials which articulates Kantar Worldpanel offers to engage with both traditional and digital media.
  • Adapt, regionalise and implement global campaigns across the region, ensuring that Asia is driving impact from these campaigns, including planning, internal engagement, sales enablement, client communications, online activation, webcasts, events and PR.
  • Lead and help with the local implementation of all campaigns, in partnership with local marketing teams.
  • In sales enablement, you will embed a “big pitch” process in the business to bring a disciplined approach to pitching and winning business through coaching and mentoring pitch teams to develop strong storytelling and impactful delivery in client pitches.
  • This also includes partnering with domain experts within the business to establish a clear go-to-market approach for new product introductions and in devising / delivering a coherent sales enablement programme.

Key Capabilities:
  • The candidate will possess a Bachelor’s degree with at least 10 years of relevant experience ideally within the market research industry, with strong marketing expertise and excellent communication skills.
  • A sharp understanding and focus on the needs of our target audience and an effective and influential communicator with client focused attitude.
  • Solid background and experience in Asia, a good understanding of different markets and cultures in Asia.
  • Strong collaboration skills and the ability to partner effectively across the business to drive marketing outcomes.
  • Experienced in managing multiple budgets and timelines.
  • Proven writing and content creation experience, coupled with B2B digital and content marketing experience.

About Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful actions by our clients. Our expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations internationally

We are increasingly recognised as a company that prioritises its people, focussing on successful careers and workplace cultures (recognised as an employer of choice in the UK, Ireland, France, Spain, Mexico, Brazil and Greater China). Just as our clients are at the centre of everything we do, our people are the foundation and we have the same levels of passion and commitment to them and their careers with us.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, we deliver High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

Kantar Worldpanel is part of Kantar, one of the world's largest insight, information and consultancy networks. Kantar is the data investment management division of WPP.

kantarworldpanel.com


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